strategic marketing
maintenance, repair & operations
WHY WE ARE HERE
In an ambiguous and complex marketing world with many moving parts,
you’ll need the substance to put things into place and make them stick.
within your marketing organisation
with your agency partners
with the consumer
WHERE GLU FITS IN
seamless reconciliation
across all the moving parts
WHAT WE DO
STRATEGIC FACILITATION
across four compenents
GOOD REASONS TO GET IN TOUCH
(TYPICAL COLLABORATION SCENARIOS)
I feel, we can do better
get a fresh view on strategy and marketing activities in place
(Status Check-Up)
We're getting lost in the detail
avoid marketing execution to run over brand strategy
(Strategic Alignment)
My agencies / my clients don’t hear me
fix client-agency relationships in due time
(Partnership Mediation)
We don’t have the resources to execute
fill temporary gaps to lead and facilitate transformation
(Interim Operations)
WHAT WE DON'T DO
1. Aim at replacing your existing partners
glu is an additive component
2. Follow any individual, hidden agenda
glu is dedicated to get the right things done right
3. Stick around when glu is no more needed
glu is happy when things go well without
WORK PRINCIPLES
We dig deep. Because great work starts with finding truth (a very clear problem / a fundamental insight).
Unveiling TRUTH
We work with integrity and good intentions. Because trust is key to the composite of any strong connection.
Building TRUST
We cut through the clutter to focus on the critical parts. Because simplicity allows to turn planning into action on a fast track.
Generating TRACTION
SERVICES
For corporates, SME's and start-up's:
Targeted troubleshooting
Aiming at resolving given and pre-defined brand and/or marketing-related challenges
Interim operations
Filling any temporary gaps and driving desired change within the organisation
Sounding board
Adhoc advisory services on request or on a regular, continued basis
For agencies:
Client retention
Agency-client mediation in times of escalating conflict
WORK - RECENT SAMPLES
CPG
Working with one of the leading global players in plant-based nutrition to rejuvenate their biggest and most long-standing portfolio brand in a fairly challenging and highly competitive market environment
AUTOMOTIVE
Supporting a cross-functional client & agency team to redesign the communication organisation and workflows in line with required content formats and touchpoints
AUTOMOTIVE
Development of a European positioning platform for a Japanese automaker to elevate brand relevance, distinctiveness and audience engagement while reassessing ways of working with creative agencies
ENERGY
Developing a change & communications strategy to facilitate and guide all corporate messaging within the context of a successful energy transition into renewables
CONSUMER STAPLES
Development of go-to-market approaches and supporting marketing toolkits for launching a next generation consumer lifestyle device into Central and Eastern European markets with impact
HEALTHCARE
Development of a global brand platform for a leading Omega-3 supplementation provider to empower sustained growth from innovation / portfolio extensions as well as underdeveloped geographies
RETAIL
Working with a discount retailer to establish an international campaigning model for their non-food activities that allows more effective and efficient production of creative assets across 20+ markets
NGO'S
Supporting a well-established, German-based NGO to carve out its brand footprint for enhanced emotional engagement with the private donor base and consistency across its growing global presence
Whether data analytics, AI, creative or production - glu-works great with partners who are nice and skilled
ABOUT
We are business partners who work with you on your most critical marketing challenges. Through faciliation and alignment of your brand’s activities - for the best result.
We build on experience and broad skill-sets to look at your business from different angles. With some guts and gravitas to point at what’s necessary rather than what’s convenient for you or us.
There’s hardly anything we haven’t seen or done before. Whatever the task, we get things done effectively and without much noise.
TEAM
Benjamin Pagel
Strategy Lead
Hamburg (Germany)
With extensive experience in marketing consulting and strategic planning under his belt, Ben can be described as a truth seeker by nature. He thrives in ambiguous, complex environments when digging deep to discover meaningful insight from all relevant angles. Eventually, to transform insight into action that makes an impact.
Ben has been working with renowned national and international clients, both agency side and as a consultant for many years. Probably, with co-workers and clients alike, he is best known for his ability to get to the core of any business challenge in a quick and efficient manner. Driven by a generalist, “no nonsense” approach, he aims at cutting out the noise that might distract from what matters for success.
A born Berliner and graduate from Cologne University in Business Administration, Ben has worked in strategic leadership roles across numerous geographies and industries with companies such as Mars Inc., Mercedes-Benz, Vodafone, LIDL, UNICEF and many others.
Marcus Korell
Creative Lead
Hamburg (Germany)
Marcus is a creative who knows all the tricks of the trade. He combines a high degree of creativity with highly structured work, a great analytical understanding of strategic and operational processes, combined with unwavering passion - even after 30 years in the advertising business.
In his career, he has supervised major national and international clients across all media, moulded brands and proven with designs and campaigns that precise and well-designed communication is the key to sustainable agency-client relationships and joint commercial success.
Originally from the Ruhr region, he always gets straight to the point, studied visual communication in Dortmund, was a jury member of the IF Design Award, has been honoured internationally for his work and has worked for brands such as Die Zeit, Deutsche Bahn, Lidl, Tchibo, among others.
Mail: ben@glu-works.com
Mobile: +49 (0)162 733 9898